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Univision explains how to use cultural intelligence to power social media strategy

"Just because they're Hispanic, doesn't mean they eat tacos," says Stephanie Ramirez, social media manager at Univision's online network for Hispanic millennials, Flama.

Ramirez was the opening keynote speaker at the Social Media Strategies Summit in New York City.

It's a point that speaks to the importance of cultural intelligence, a concept Ramirez and Univision leaned on heavily when creating a social media strategy to support their new product.  Univision's Stephanie Ramirez talks about how a nuanced understanding of their target demographic shapes everything they do in social media.  Read the original article here.

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