Univision explains how to use cultural intelligence to power social media strategy
Ramirez was the opening keynote speaker at the Social Media Strategies Summit in New York City.
It's a point that speaks to the importance of cultural intelligence, a concept Ramirez and Univision leaned on heavily when creating a social media strategy to support their new product. Univision's Stephanie Ramirez talks about how a nuanced understanding of their target demographic shapes everything they do in social media. Read the original article here.