This textbook is designed to help Marines link concepts of culture to the realities of planning and executing military operations around the world. The book has three primary goals:
The Culture General Guidebook provides concepts and skills that can be used to understand and interact in culturally complex situations in any part of the globe.
The author examines the following limitations of research on individualism and collectivism: It treats nations as cultures and culture as a continuous quantitative variable; conflates all kinds of social relations and distinct types of autonomy; ignores contextual specificity in norms and values; measures culture as the personal preferences and behavior reports of individuals; rarely establishes the external validity of the measures used; assumes cultural invariance in the meaning of self-reports and anchoring and interpretation of scales; and reduces culture to explicit, abstract verbal knowledge.
This document was produced through an ad hoc collaboration among scientists from three Military Services (U.S. Army, U.S. Air Force, and U.S. Marine Corps) to summarize and highlight 3C research focused on, or relevant to, the military.