How does globalization affect and inform our understanding of different cultures? How are things like the internet, mass media, and global air travel affecting our understanding of cultural awareness and understanding? How are global companies who export trillions of dollars every year adapt to new markets and become culturally aware? In this Tedx talk, Ralph Strozza talks about globalization and understanding cultural differences. He touches on economical issues and how these are related to the topic of globalization. Enjoy!