Despite protests by certain organizations against Pakistani cricketers, sports fans from both India and Pakistan have been expressing remarkable solidarity via social media.  Thousands from Karachi to Lahore and Kashmir to Kolkata, have been changing their profile pictures on Facebook, Twitter and Instagram to promote peace between the nations. An online campaign #ProfileforPeace, started by Nudrrat Khawaja and Samir Gupta, is becoming the theme for this movement.

Pakistan's fans are changing their pictures to support the Indian cricket team and Indian fans are doing the same to show their support for the Pakistan cricket team.

In recent years there has been hatred between members of the Pakistan and Indian political parties, but cricket fans are interested in overcoming this enmity with a popular movement for peace and goodwill.

This good sportsmanship between the two nations represents the spirit of the Olympics, to come together for civil and respectful games advancing transnational peace.  It also represents the potential of new technology to be used for social good.

What are other ways that social media is facilitating changes in culture? Connect with @DLNSEO_culture on Twitter or CultureReady on Facebook to share your thoughts!

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